I hear it daily: Why pay a mar­ket­ing pro to cre­ate con­tent for me when AI will do it for free?

Sure, if your end goal is for bland, soul­less copy that read­ers will instantly know is machine-​generated. Research shows four in five peo­ple can spot the dif­fer­ence – and most agree it’s a turn-​off.

Yes, AI may save you time but at what cost? When it comes to truly con­nect­ing with peo­ple, humans still have the upper hand.

The truth is, it’s peo­ple who bring sto­ries to life. It’s peo­ple who inject empa­thy, con­text, cul­tural nuance and authenticity.

Pre­serv­ing your brand’s rep­u­ta­tion and ensur­ing you stand out from the crowd is para­mount in today’s com­pet­i­tive mar­ket. It means speak­ing with a con­sis­tent voice, pay­ing close atten­tion to your company’s ethics and brand para­me­ters, and telling the sto­ries that make peo­ple con­nect with you.

That’s where I come in.

I didn’t just rock up in the Caribbean and decide to write for a liv­ing. I’ve been a journo for 23 years – longer than I care to admit :-P – and I pride myself on the integrity enshrined in the jour­nal­ists’ code of con­duct I signed as a young rookie.

I’ve also had decades to per­fect my craft which these days includes mar­ket­ing and PR, in addi­tion to free­lance news reporting.

This is a region I love and, as an Antiguan and Cari­com cit­i­zen, am deeply proud of. And I believe that pas­sion shines through in my work.

My clients appre­ci­ate the fresh insight, per­spec­tive and warmth my con­tent includes, as opposed to the regur­gi­tated nar­ra­tives and trite text of AI.

From newslet­ters, blogs and ads to social media con­tent, press kits and web text, they know I will bring cre­ativ­ity, strate­gic think­ing and com­pelling sto­ries – while con­sis­tently stay­ing on message.

A proud Brit-​tiguan – born in the UK with 20 years’ life expe­ri­ence in the Caribbean — I under­stand the nuances of the region, and can make it make sense to diverse inter­na­tional audiences.

And I build rela­tion­ships that are gen­uine — the way only humans can.

Get in touch. Let’s talk.